Guides & Answers

    Straight answers for UK law firms

    One question per page, answered directly in the first paragraph, then explained in full with UK-specific detail and a worked example.

    See how IntelligenceIQ answers these for your firm

    Showing 1–3 of 3 guides

    Cost

    How much should a new enquiry cost in commercial practices selling to in-house teams?

    For commercial practices targeting in-house counsel, a new enquiry typically costs between £250 and £800. However, the true metric is the Cost Per Instruction (CPI). With panel-led cycles, firms should aim for a marketing-to-revenue ratio of 5-10%, meaning a £50,000 mandate justifies an acquisition cost of £2,500 to £5,000.

    Read the answer
    How to

    How many times should you follow up an enquiry in mid-size firms (50+ fee earners)?

    Mid-size firms should follow up enquiries exactly six times over a 14-day period. This cadence balances persistence with professional reputation, addressing the 'leaky bucket' common in firms with 50+ fee earners where inconsistent intake processes often lead to high-value leads being abandoned after just one or two attempts.

    Read the answer
    Troubleshooting

    Why are enquiries not converting into instructions in intellectual property firms?

    Low conversion in IP firms often stems from a 'technical disconnect' where expert content attracts leads, but the intake process fails to bridge the gap between complex legal concepts and commercial urgency. Common culprits include slow response times to infringement enquiries, lack of transparent fixed-fee structures, and poor follow-up hygiene.

    Read the answer